Pogo is a fintech and consumer data platform designed to help individuals earn money and save on everyday spending by leveraging their personal data. Founded in 2020, the company allows users to securely connect their bank accounts, cards, and other data sources to automatically earn rewards and identify savings opportunities. Its core idea is simple: instead of large corporations profiting from user data alone, Pogo enables individuals to directly benefit from how their data is used.

The platform operates by analyzing users’ financial activity and providing personalized recommendations for savings, such as reducing fees, lowering bills, or earning cashback on purchases. Users can also monetize their data by participating in market research or allowing anonymized data usage, receiving compensation in return. This approach positions Pogo as both a rewards app and a data ownership tool, giving users more control and transparency over how their information is utilized in the digital economy.

Pogo’s broader mission is to reshape the data economy by putting users in control and ensuring they are compensated for the value they generate. The company emphasizes privacy, security (including encrypted connections), and user consent in data sharing. With millions of users already on the platform, Pogo reflects a growing trend in fintech where personal data is treated as an asset that individuals can actively manage and monetize rather than passively give away.